A recent visit at the hottest new opening in London revealed a different approach to destination management. Whilst some of the largest global French hotel companies might promote their hotels with the physical property as a destination in mind, some of the luxury Canadian hospitality competitors set their marketing on the actual city or island being the destination for the affluent traveller.

The newest venture of Jacque Garcia has taken boredom in luxury travel to new heights. The stage is the destination. You have seen it all, been in all fashion cities, grassed across the hideaways and top design hotels? Then spend your nights, dinners and bar highlights at a location that has created customer journeys that are highly staged, scripted but leave space for improvisation. Why just go to a hotel or city, when you can be part of a play?

Stage Set! TraLib, your Education Trading Company